From interview with Google CEO Eric Schmidt in Wired 4-9-07. The banality of ...
Now, let's look at television. Every one of the next generation of cable set-top boxes is going to get upgraded to an IP-addressable set-top box. So all of a sudden, that set-top box is a computer that we can talk to. We can't tell whether it's the daughter or the son or the husband or the wife in a household. All we know is we're just talking to the television. But that's pretty targetable because family buying patterns are pretty predictable, and you can see what programs they're watching. And if you're watching a YouTube video, we know you're watching that video.
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